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Why Your Pretty Links Click Tracker Shows the Wrong Timezone (And How to Fix It)

38 threads Sep 9, 2025

Content

If you're using the Pretty Links plugin to track your link clicks, you might have noticed a discrepancy between the time shown in your reports and your local time. This is a common point of confusion, especially for users outside the GMT/UTC timezone. This guide will explain why this happens and what your options are for aligning the data with your local time.

Why Does This Happen?

Based on community discussions and user reports, the Pretty Links plugin's hit counter appears to record click data in Coordinated Universal Time (UTC), also known as Greenwich Mean Time (GMT). This is a standard practice for many web applications as it provides a consistent, unchanging reference point for data logging, regardless of where your WordPress installation or your server is physically located. Your main WordPress site settings might be correctly configured for your local timezone (e.g., Perth, Australia), but the Pretty Links tracking data operates on its own separate UTC-based timeline.

Potential Solutions and Workarounds

Unfortunately, the available information from user threads suggests there is no built-in setting within the Pretty Links plugin to change the timezone for its click reports. However, you are not completely without options.

  1. Manual Timezone Conversion: The most straightforward method is to manually calculate the time difference between UTC and your local time when reviewing your reports. For example, Australian Western Standard Time (AWST) is UTC+8. If a click is logged at 10:00 UTC, you would interpret that as 6:00 PM your local time.
  2. Export and Convert Data: If you export your click report data to a spreadsheet application like Microsoft Excel or Google Sheets, you can use formulas to automatically add or subtract hours from the UTC timestamps to convert them to your preferred timezone in a new column.
  3. Contact the Developer: The PrettyLinks team is continually updating its plugin. You can reach out to them directly to inquire if timezone configuration is a feature on their development roadmap. User feedback often helps prioritize new features.

While it may require an extra step, understanding that the data is in UTC allows you to accurately interpret your link performance metrics no matter where you are in the world.

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