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Why Your OptinMonster Popup Isn't Showing (And How to Fix It)

78 threads Sep 9, 2025 Plugin → Popup builder & popup maker for wordpress – optinmonster email marketing and lead generation

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One of the most common issues users face with the Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation plugin is that a campaign appears to be published, yet it doesn't display on the live website. This can be incredibly frustrating after spending time designing a perfect popup or form.

Based on community reports and troubleshooting threads, this problem is almost always caused by one of a few specific issues. This guide will walk you through the most common reasons a campaign fails to appear and the steps to resolve them.

1. The Campaign Isn't Published in WordPress

This is, by far, the most frequent cause. A campaign has two publish states: one within your online OptinMonster account and another within your WordPress dashboard. Both must be active for the campaign to work.

How to Fix It:

  • Navigate to your WordPress admin panel.
  • Go to OptinMonster > Campaigns.
  • Find your campaign in the list and ensure its status is set to "Published".

2. Browser Cookies Are Blocking It

OptinMonster uses cookies to remember if a visitor has already seen or interacted with a campaign. If you've tested the popup yourself, your browser likely has a cookie telling it not to show the campaign again.

How to Fix It:

  • Fully clear your web browser's cache and cookies for your site.
  • Test the campaign again using a new Incognito or Private Browsing window. This is the most reliable way to simulate a first-time visitor.

3. Caching Conflicts

Caching plugins, server-level cache, or Content Delivery Networks (CDNs) can serve an old version of your page that doesn't include the campaign code.

How to Fix It:

  • Clear all caching on your WordPress site (plugin, server, and CDN if applicable).
  • Some users have reported success by excluding the OptinMonster script (a.omappapi.com) from being cached.

4. Conflicting Display Rules

Your campaign's display rules might be accidentally configured to not show on the page you are testing. A common mistake is having conflicting rules that cancel each other out.

How to Fix It:

  • In the OptinMonster campaign builder, carefully review your Display Rules.
  • Ensure the rules logically work together. For example, a rule that says "Show if URL is homepage" AND "Show if URL is NOT homepage" will never pass.

5. Page-Level Campaign Disabling

Some WordPress themes or page builders include an option to disable popups on specific pages. The OptinMonster plugin itself may also have this feature.

How to Fix It:

  • Edit the specific page where the campaign should appear.
  • Look in the page settings or metaboxes for an option like "Disable OptinMonster" or "Disable Popups" and ensure it is unchecked.

6. Campaign Type Confusion

There is a crucial difference between Popup campaigns (e.g., Lightbox, Fullscreen) and Inline campaigns. Popups appear automatically, while Inline campaigns must be manually placed into your page content using a shortcode, widget, or block.

How to Fix It:

  • Confirm your campaign type in the OptinMonster builder.
  • If it's an Inline campaign, you must use a method from the official guide to place it on your page.

By methodically working through these common solutions, you should be able to get your OptinMonster campaigns displaying correctly. If your issue persists after checking all of the above, it may be helpful to seek advice in a dedicated WordPress forum, ensuring you provide your site URL and campaign details for others to investigate.

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