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Why Your ExactMetrics Dashboard Shows Zero or Missing Data (And How to Fix It)

65 threads Sep 16, 2025 Plugin → Exactmetrics – google analytics dashboard for wordpress (website stats plugin)

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One of the most common issues users face with the ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) is a dashboard that shows zero data, appears blank, or is missing key reports like the graph or geo map. This can be frustrating, but it's often caused by a few specific, solvable issues. This guide walks you through the most common reasons and their fixes.

Why This Happens

Based on community support threads, the dashboard failing to display data correctly is rarely a permanent bug. The causes typically fall into one of these categories:

  • Data Delay: Google Analytics does not provide historical data instantly. New setups or reports for past dates are processed and updated on a delay.
  • Configuration Errors: An incorrect view selected in the plugin settings or a mismatch between your website's domain and the one set in your Google Analytics view can prevent data from appearing.
  • Plugin or Theme Conflicts: Another plugin or your theme can cause JavaScript errors that break the dashboard widget.
  • Caching Issues: Aggressive browser or server caching can sometimes serve an old, blank version of the dashboard.
  • Tracking Code Conflicts: Running multiple analytics plugins simultaneously can cause the tracking code to be inserted incorrectly or multiple times.

Common Solutions

1. Wait for Data to Populate

If you just installed the plugin or connected a new property, be patient. Real-time reports may work immediately, but other data is processed by Google and updated in the dashboard on a delay. Historical data for previous days is typically updated after midnight in your Google Analytics account's timezone. It can take up to 24-48 hours for all reports to fully populate.

2. Verify Your Google Analytics View

A frequent configuration error is selecting the wrong view within the plugin.

  1. Go to ExactMetrics > Settings in your WordPress admin.
  2. On the General tab, ensure the correct Google Analytics View is selected. This should match the view you use in your main Google Analytics account.
  3. Also, verify that the Website URL in your Google Analytics View Settings matches your site's domain exactly (e.g., https://yourdomain.com).

3. Clear All Caches

Caching is a common culprit for blank or outdated widgets.

  • Browser Cache: Clear your browser's cache and perform a hard refresh (Ctrl+F5 on Windows, Cmd+Shift+R on Mac).
  • Server Cache: Clear any caching from your WordPress plugins (e.g., WP Rocket, W3 Total Cache) or server-level cache (e.g., Varnish, Cloudflare).

4. Perform a Conflict Test

A JavaScript error from another plugin can break the dashboard. To test for this:

  1. Temporarily deactivate all other plugins except ExactMetrics.
  2. Switch to a default WordPress theme like Twenty Twenty-One.
  3. Check if the Analytics dashboard now loads correctly.
  4. If it does, reactivate your plugins one by one, checking the dashboard after each, to identify the conflicting software.

5. Ensure Only One Tracking Plugin is Active

Running multiple plugins that insert the Google Analytics tracking code (e.g., ExactMetrics alongside Yoast SEO's analytics feature or another GA plugin) can cause conflicts and inaccurate data. Deactivate analytics tracking in all other plugins to ensure only ExactMetrics is handling the tracking code.

6. Check for Administrator Tracking Exclusion

The plugin may be configured to exclude logged-in administrators from tracking. If you are always logged in while testing, you will not generate page views in your own reports. You can adjust this setting under ExactMetrics > Settings > Advanced if needed.

When to Investigate Further

If the above steps don't resolve the issue, the problem may be more specific. For example:

  • Missing Graph/Map: This is almost always a JavaScript conflict. Follow the conflict test guide above.
  • Data for Individual Posts is Zero: This can occur if your website's permalink structure doesn't perfectly match the page URI recorded in Google Analytics. This often requires advanced troubleshooting with custom filters.
  • Frontend Stats Not Showing: As noted in one thread, frontend stats under articles were removed in a plugin update. Stats are now primarily accessed via the WordPress admin bar or the main dashboard.

By methodically working through these common solutions, you can almost always identify and fix the reason behind a missing or empty ExactMetrics dashboard.

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