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Understanding Popup Maker Conversion Tracking: Why Your Clicks Aren't Counting

11 threads Sep 9, 2025

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If you're using Popup Maker and noticing that your conversion counts remain stubbornly at zero, you're not alone. This is one of the most common questions we see from users of this popular WordPress plugin. The issue typically stems from a misunderstanding of what the free version can track versus what requires additional functionality.

What Counts as a Conversion in the Free Version?

Based on numerous user reports and official responses, the core free version of Popup Maker has specific limitations regarding conversion tracking:

  • It automatically tracks "opens" - each time a popup displays to a visitor
  • It only tracks conversions when using Popup Maker's built-in default subscription form
  • It does NOT track link clicks, button clicks, image clicks, or third-party form submissions as conversions

Why Your Specific Scenario Might Not Be Tracking

Users have reported these common scenarios where conversions don't register:

  • Clicking phone number links
  • Clicking images that link to other pages
  • Using contact forms from other plugins (like Fluent Forms)
  • Button clicks that trigger actions
  • Any custom link that doesn't use the default subscription form

Solutions for Proper Conversion Tracking

Option 1: Use the Default Subscription Form

If you only need a simple email subscription form, switch to using Popup Maker's built-in form. This will automatically track submissions as conversions in the free version.

Option 2: Consider the Popup Analytics Extension

For tracking links, buttons, image clicks, or third-party forms, the Popup Analytics extension is required. This paid addon provides:

  • Tracking for link and button clicks
  • Support for third-party form plugins
  • Advanced analytics and reporting features
  • Custom event triggering capabilities

Option 3: Custom JavaScript Solution

For developers comfortable with code, there is a JavaScript workaround that can manually trigger conversion events. This involves adding custom code to your site that simulates the conversion tracking mechanism.

Checking Your Google Analytics Integration

If you've configured Google Analytics tracking in Popup Maker's settings (under Settings → Extensions), ensure your events are properly set up. Some users have reported issues with event categories, actions, and labels not firing correctly. Double-check that your privacy settings aren't blocking analytics tracking.

When to Seek Further Help

If you've verified that you're using the appropriate method for your use case (default form for free version, analytics extension for other triggers) and still experience issues, consider these steps:

  1. Ensure all plugins are updated to the latest versions
  2. Check for JavaScript errors in your browser console that might prevent tracking
  3. Test with different browsers to rule out extension conflicts
  4. Clear any caching plugins that might be serving old versions of your popups

Remember that conversion tracking limitations are a design characteristic of the free version rather than a bug. Understanding these boundaries will help you choose the right approach for your popup goals, whether that means adjusting your implementation or considering additional extensions.

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