Understanding and Using the New WooCommerce Brands Feature

The recent introduction of the Brands feature in WooCommerce has created a powerful new way to organize products and help customers navigate your store. This guide explains what the feature is, common questions about its implementation, and how to use it effectively.

What is the WooCommerce Brands Feature?

The new Brands feature allows you to create and manage brands for your store and assign them to products, similar to how you use product categories. It provides dedicated brand pages, brand-specific navigation, and the ability to limit coupon use to specific brands. This feature is separate from your existing product categories, even if you have been using categories like "BMW" under a "Cars" parent category to represent brands.

Common Questions and Solutions

1. How do I show a list of all products sorted A-Z?

If you want to display all products in your store alphabetically, regardless of brand, you can use the built-in Product Collection block. When editing a page with the WordPress Site Editor or a Gutenberg-based page builder, add the Product Collection block and configure its settings to sort products from A–Z.

2. How do I show products from a specific brand?

To display products linked to a particular brand, you can also use the Product Collection block. After adding the block to your page, use its filtering options to select the specific brand you want to feature. This will generate a list of products that belong only to that brand.

3. My brand page breadcrumb navigation is broken.

Some users report that the "Brands" link in their breadcrumb trail (e.g., Home/Brands/Adidas) is not clickable. This is often a conflict with your site's permalink structure or your theme's breadcrumb implementation. A first step is to visit Settings → Permalinks in your WordPress dashboard and simply click "Save Changes" to flush and reset the rewrite rules. If the issue persists, it may require further theme-specific troubleshooting.

4. How can I add a brand's description to a product page?

By default, the Brands feature includes a description field for each brand, which appears on the dedicated brand archive pages. However, displaying this full description on individual product pages is not yet available through a default block in the WordPress editor. This is a known feature gap, and many users have requested a dedicated block for this purpose. Currently, achieving this would typically require custom code or a third-party extension.

Summary

The WooCommerce Brands feature is a significant addition for stores that organize products by manufacturer. While it offers powerful new functionality for navigation and marketing, some aspects of its integration—like custom breadcrumbs or displaying brand descriptions on product pages—may require additional configuration or development work to meet specific needs.