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Troubleshooting AMP Ad Display Issues in Ad Inserter

38 threads Sep 17, 2025 Plugin → Ad inserter – ad manager & adsense ads

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Many WordPress site owners using the 'Ad Inserter – Ad Manager & AdSense Ads' plugin encounter a common frustration: ads that work perfectly on standard pages fail to appear on their AMP (Accelerated Mobile Pages) versions. This comprehensive guide explains why this happens and walks you through the most effective troubleshooting steps, based on common solutions from community support threads.

Why Don't My Ads Show on AMP Pages?

It's crucial to understand a fundamental principle first: the Ad Inserter plugin's primary function is to insert ad codes into your page's HTML. It does not control whether the ad is ultimately displayed by the ad network (like Google AdSense). AMP pages have strict technical limitations that differ from standard web pages, which is often the root cause of display issues.

Common Causes and Their Solutions

1. Using the Wrong Ad Code

This is the most frequent mistake. Ad codes for standard web pages (which often use JavaScript) are not compatible with AMP. AMP requires a specific, stripped-down version of the ad code provided by the ad network.

  • Solution: Always use the dedicated AMP ad code provided by your ad network (e.g., Google AdSense, Yandex). For AdSense, use their AMP-specific code generator. Ensure you place this code below the [ADINSERTER AMP] separator within the Ad Inserter block settings.

2. Remote Debugging is Not Enabled

It is nearly impossible for anyone to diagnose insertion problems without seeing the live code on your page. Enabling remote debugging provides this essential visibility.

3. Incorrect Block Configuration for AMP

The plugin allows you to control precisely where and when a block of code is inserted. A common configuration error is inserting a non-AMP code on an AMP page or vice-versa.

  • Solution: Use the AMP separator ([ADINSERTER AMP]) within a single block to manage both code types efficiently. Place your standard ad code above the separator and your AMP ad code below it. Then, in the block's 'Insertion' settings, make sure the 'AMP pages' checkbox is enabled. This tells the plugin to serve the correct code based on the page type. The plugin's documentation on AMP pages provides detailed examples.

4. AMP Auto Ads Misconfiguration

Threads show that a frequent error is pasting the AMP auto ads code (<amp-auto-ads>) into multiple regular ad blocks. This code is designed to be placed only once in your site's header or footer.

  • Solution: Insert the AMP auto ads code once using Ad Inserter's header/footer options, not in multiple content blocks. For individual, positioned ads, use the dedicated AMP ad codes for units like 'above the fold' or 'below the fold'.

5. Caching Conflicts

A caching plugin or server-side cache can serve an old, cached version of your page that doesn't contain your newly configured ads.

  • Solution: After making any changes in Ad Inserter, clear all your WordPress and server caches. Ensure you temporarily disable caching while configuring and testing your ads to rule out this conflict.

6. Theme or Plugin Compatibility

Sometimes, the theme or another plugin you are using to generate your AMP pages (e.g., AMP for WP) might have conflicts or specific limitations that affect ad display.

  • Solution: As a test, temporarily switch to a default WordPress theme (like Twenty Twenty-Four) and disable other plugins one by one to see if the ads appear. This process of elimination can help identify the source of the conflict.

Need More Help?

If you've worked through all these steps and are still experiencing issues, the best way to get help is to enable remote debugging and provide a link to a specific AMP page in a relevant support forum. This allows others to inspect the code directly and offer more targeted advice.

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