Stuck on 'Confirm Store Requirements' in Google for WooCommerce? Here's How to Fix It

Many users encounter roadblocks during the setup of the Google for WooCommerce plugin, particularly at step 3: Confirm Store Requirements. This step is crucial as it verifies your store's eligibility with Google's policies, but it can fail for several common reasons. Based on community reports, this article outlines the most frequent issues and their solutions.

Common Symptoms

Users typically experience one of the following problems on the 'Confirm Store Requirements' screen:

• The 'Continue' button is greyed out or not clickable.
• A persistent loading spinner with no progress.
• Error messages like: "Unable to update your Google Merchant Center contact information. Please reconnect your Google account." or "The given merchant does not meet requirements for assigning BusinessIdentity."
• A critical error message appears on the page.

Why This Happens

The 'Confirm Store Requirements' step involves communication between your WooCommerce store, the plugin's servers, and Google's APIs. Failures can occur due to incomplete store information, API service disruptions, or temporary connection glitches.

Top Solutions to Try

1. Complete Your WooCommerce Store Address

The most common reason for a greyed-out 'Continue' button is an incomplete store address. The plugin requires a fully verified and complete address to proceed.

How to fix it:

1. Go to WooCommerce > Settings > General.
2. In the 'Store Address' section, ensure all fields are filled, including the street address, city, postal code, and country.
3. Ensure your store's phone number is also added and verified in this section.
4. Save the changes and return to the setup (Marketing > Google Listings & Ads). The button should now be clickable.

2. Perform a Full Account Reconnection

If you are seeing API-related errors (e.g., "Unable to update contact information"), a deep reconnection often resolves the issue by clearing cached faulty data.

How to fix it:

1. Go to your site's debug page by navigating to: yourdomain.com/wp-admin/admin.php?page=connection-test-admin-page (replace 'yourdomain.com' with your actual domain).
2. On this page, perform the following disconnections in order:
   • Under Merchant Center, click MC Disconnect.
   • Under Google Account, click Disconnect Google Account.
   • Under Jetpack, click Disconnect Jetpack.
3. Once everything is disconnected, close your browser and wait a few minutes.
4. Return to Marketing > Google Listings & Ads and start the setup process from the beginning.

3. Check for Plugin Error Logs

If the problem persists, the plugin may have logged specific error details that can point to the root cause.

How to check:

1. Go to WooCommerce > Status > Logs.
2. From the dropdown menu, look for a log file that starts with google_listings_and_ads or contains similar keywords. Select it and click 'View'.
3. Look for any error messages, especially those occurring around the time you tried to complete step 3. These logs can provide crucial clues, such as permission errors (e.g., '401 Unauthorized') or API limitations.

4. Rule Out Sporadic API Issues

In some cases, as mentioned in community threads, the error can be sporadic and tied to temporary issues on Google's side. If the above steps don't work immediately, try the setup process again after 24 hours.

Summary

Getting stuck on the 'Confirm Store Requirements' step is a common but usually solvable problem. Start by double-checking your store's address details. If that doesn't work, a full account reconnection is the most effective next step. For persistent issues, the error logs can provide valuable insight. If you continue to experience problems, sharing the specific error message from the logs on community support forums can help others assist you more effectively.