How to Find Your Google for WooCommerce Product Feed URL (And Fix Common Issues)

One of the most common questions we see about the Google for WooCommerce plugin is "Where do I find my product feed URL?" This is a crucial step for getting your products listed on Google, but the location isn't always obvious. Based on community discussions, here's a clear guide on how to locate your feed URL and troubleshoot common problems that prevent it from appearing.

What is the Product Feed URL?

The product feed URL is the address where Google can automatically retrieve your product data. The Google for WooCommerce plugin generates this feed for you, syncing your product information directly with your Google Merchant Center account.

How to Find Your Product Feed URL

If your store is correctly set up and connected, finding the URL is straightforward.

1. Log in to your WordPress admin dashboard.
2. Navigate to Marketing in the left-hand menu.
3. Click on Google Listings & Ads.
4. Click on the Product Feed tab in the settings page.
5. On this screen, you should see a field labeled Content API Feed URL. This is the URL you need.

Why Can't I See the Product Feed Tab or URL?

If the Product Feed tab is missing or the URL field is not visible, it's usually due to one of these reasons:

1. Your Google Merchant Center Account Isn't Connected

This is the most common cause. The feed URL is only generated after a successful connection between your WooCommerce store and your Google Merchant Center account.

Solution: You must complete the initial setup and connection process. This typically involves:

• Going to the Google Listings & Ads settings page.
• Clicking the "Get Started" button.
• Following the on-screen instructions to connect your Google account and set up your Merchant Center.

Once connected, the Product Feed tab and the URL should become available.

2. There Are Unresolved Product Sync Issues

In some cases, if there are numerous errors preventing your products from syncing correctly, the feed URL may not be displayed until those issues are resolved.

Solution: Check the same Product Feed tab for any error messages or a count of issues. Resolving these product data issues (like invalid image URLs or missing attributes) is necessary for the feed to be fully generated and the URL to appear.

3. Confusion with Different Feed Types

It's important to note that the Google for WooCommerce plugin uses the Content API for syncing. This is different from a traditional XML feed file that you might submit via a URL. The plugin handles the API connection automatically, and the "Content API Feed URL" is the identifier for this connection, not a direct link to an XML file you can view in a browser.

Summary

To recap, your product feed URL is located under Marketing > Google Listings & Ads > Product Feed. If it's not there, ensure your account is properly connected and that you have resolved any outstanding product sync errors. The 'Google for WooCommerce' team has designed the plugin to manage the feed automatically via the Content API, so once set up correctly, the URL will be available for any necessary manual submissions, such as for free local product listings.