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Fixing 'Admin Permission Required' and Page Connection Errors in Facebook for WooCommerce

30 threads Sep 24, 2025 Plugin → Facebook for woocommerce

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One of the most common hurdles when setting up the Facebook for WooCommerce plugin is encountering permission errors. Users frequently report messages like "Admin Permission Required", "Page not eligible", or "Your request is pending review." This guide will explain why these errors occur and walk you through the most effective solutions.

Why Do These Permission Errors Happen?

The core issue almost always lies in the permissions structure of Meta's Business Manager, not with the WooCommerce plugin itself. The plugin acts as a bridge, but it must be granted explicit access by Meta's systems. Here are the primary reasons for these errors:

  • Insufficient Business Manager Permissions: Being an admin of a Facebook Page is not enough. You must also be an admin of the Business Manager that owns the Page, Ad Account, and other assets.
  • Asset Ownership Conflicts: The website domain or catalog might still be associated with an old or different Business Manager account, causing a conflict.
  • Facebook's Review Process: After changing admin roles or permissions, Meta's systems can take up to 7 days to fully process and approve the changes, leading to a "pending review" message.
  • Logged into the Wrong Account: The plugin uses your active Facebook browser session. If you are logged into a personal account that isn't linked to the Business Manager, you will see permission errors.

Step-by-Step Troubleshooting Guide

Step 1: Verify Your Business Manager Permissions

This is the most critical step. Confirm you are an admin of the correct Business Manager.

  1. Go to Facebook Business Settings > People.
  2. Find your name or email address and check that your role is listed as "Admin."
  3. If you are not an admin, you must contact the current admin of the Business Manager and request they add you with full administrative permissions.

Step 2: Check Asset Assignments

Even as a Business Manager admin, you need to be assigned to the specific assets (Page, Ad Account, Catalog).

  1. In Business Settings, navigate to Accounts > Pages.
  2. Select your Page and click "Assign Partners" or "Add People."
  3. Ensure your account is assigned with "Admin" or "Employee" access to the Page.
  4. Repeat this process for Ad Accounts and Catalogs.

Step 3: Clear Previous Plugin Associations

If your site was previously connected to a different Business Manager, you must clear that connection completely.

  1. In your WordPress admin, go to Marketing > Facebook and disconnect the plugin.
  2. Uninstall the Facebook for WooCommerce plugin.
  3. Go to your Facebook Business Manager settings and remove any existing "WooCommerce Integration" app from the Apps section.
  4. Reinstall the plugin on your WooCommerce site and attempt the connection process again.

Step 4: Ensure You Are Logged into the Correct Facebook Account

Before starting the connection process, log out of all Facebook accounts in your browser. Then, log in only to the personal Facebook account that is an admin of your Business Manager.

Step 5: Wait for Facebook's Review (If Applicable)

If you see a message stating "Your request is pending review. Assigning new Page admins can take up to 7 days to be approved," this is a Meta-side process. Unfortunately, you must wait for this review to complete. Double-check that all permissions are correct in Business Manager, as this is often the trigger for the review.

When to Contact Meta Support

If you have confirmed all the steps above and the error persists, the issue is likely a deeper configuration or policy issue within Meta's platform. Since the 'Facebook for WooCommerce' team cannot control these permissions, your next step should be to contact Meta Business Support directly. When you contact them, be prepared to explain that you have verified your admin status in Business Manager and assigned all assets, but the WooCommerce integration still fails.

By methodically working through these steps, you can resolve the vast majority of permission-related connection issues and get your WooCommerce store syncing with Facebook.

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